Journals Higher Education



Published: 22 April 2018

416 Pages

ISBN: 9780199079407

Bookseller Code (06)


Principles of Marketing

Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, and Christine de Meyer-Heydenrych

  • South African examples from manufacturing and service industries expose students to a wide variety of industry.
  • Clear, directional projects which hone students' marketing skills and prepare them for the working environment
  • Students compile their own marketing plan which they can adapt and use in industry.
  • Self-assessment questions at the end of each chapter for formative assessment.

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Social Sciences > Business & Management