Journals Higher Education



Published: 30 January 2014

240 Pages

ISBN: 9780199731930

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Bookseller Code (06)

Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley

Oxford Studies in Digital Politics

  • Draws on data from the past five presidential campaigns, including interviews with staff
  • Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
  • Offers historical contextualization of presidential campaign practices and their adoption of DCTs
  • Considers how political campaigning is changing with the adoption of DCTs

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