Journals Higher Education
Important OUP's Response to COVID-19 Learn more



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 27 February 2014

240 Pages


ISBN: 9780199731930

Also Available As:


Also Available In:

Bookseller Code (AJ)

Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley

Oxford Studies in Digital Politics

  • Draws on data from the past five presidential campaigns, including interviews with staff
  • Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
  • Offers historical contextualization of presidential campaign practices and their adoption of DCTs
  • Considers how political campaigning is changing with the adoption of DCTs

Also of Interest