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£19.99

Paperback

Published: 09 October 2019

312 Pages

235x156mm

ISBN: 9780190694050


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Presidential Campaigning in the Internet Age

Second Edition

Jennifer Stromer-Galley

Oxford Studies in Digital Politics

  • Fully revised and updated second edition that includes coverage on the 2016 U.S. presidential campaign
  • Draws on data from the past six presidential campaigns, including interviews with staff
  • Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
  • Offers historical contextualization of presidential campaign practices and their adoption of DCTs