Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 02 September 2019

302 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190694043

Also Available As:


Also Available In:

Bookseller Code (06)

Presidential Campaigning in the Internet Age

Second Edition

Jennifer Stromer-Galley

Oxford Studies in Digital Politics

  • Fully revised and updated second edition that includes coverage on the 2016 U.S. presidential campaign
  • Draws on data from the past six presidential campaigns, including interviews with staff
  • Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
  • Offers historical contextualization of presidential campaign practices and their adoption of DCTs

Also of Interest