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312 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190694043


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Bookseller Code (06)

Cover

Presidential Campaigning in the Internet Age

Second Edition

Jennifer Stromer-Galley

Oxford Studies in Digital Politics

  • Fully revised and updated second edition that includes coverage on the 2016 U.S. presidential campaign
  • Draws on data from the past six presidential campaigns, including interviews with staff
  • Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
  • Offers historical contextualization of presidential campaign practices and their adoption of DCTs
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