Journals Higher Education



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Published: 19 June 2014

352 Pages


ISBN: 9780199355846

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Presidential Campaigning and Social Media

An Analysis of the 2012 Campaign

Edited by John Allen Hendricks and Dan Schill

  • Quantitative and qualitative methodological approaches: appeals to multiple disciplines such as political science and mass communication
  • Focus on new media technologies and their impact: provides new/current knowledge in a constantly changing field of study
  • Focus on the 2012 presidential campaign and communicating with the electorate via social media: first book to do so for the 2012 campaign

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