Journals Higher Education

£18.99

Hardback

This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 10 July 2008

314 Pages | 16pp colour and b/w plate section

234x156mm

ISBN: 9780199228010


Also Available As:

Ebook


Bookseller Code (TA)

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

Winston Fletcher

  • The authoritative inside story on UK advertising, from a leading industry figure
  • Tells the story of the most memorable campaigns such as Heineken, Silk Cut, Tango, Levis, and the Conservative Party election campaigns, set in their social and cultural context, and with illustrations
  • Insight into the industry personalities, rivalries, business models and the growth of the major firms such as Saatchi & Saatchi and WPP
  • Shows the influential role of advertising in society and the economy
  • Describes the tools and techniques of the advertising agencies
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