Journals Higher Education



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Published: 15 April 1993

784 Pages | 58 illus.

7-1/4 x 10-3/4 inches

ISBN: 9780195073089

Bookseller Code (04)


Popular Writing in America

The Interaction of Style and Audience

Fifth Edition

Edited by Donald McQuade and Robert Atwan

The fifth edition of this popular and highly successful reader places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections. As in the earlier editions, a wide range of writings drawn from advertising, the press, popular magazines, best sellers, classics, film and television demonstrate to students the variety of techniques writers use to reach and provoke responses from their audiences.

New to this Edition:

  • New to this edition are essays by John Updike, Frederick Douglass, Harriet Jacobs, E.B. White, Maxine Hong Kingston, Walker Percy, Lewis Thomas, Annie Dillard and June Jordan, as well as short stories by Nathaniel Hawthorne, Charlotte Perkins Gilman, Raymond Carver, and Amy Tan, giving teachers a wider range of both fiction and nonfiction to work with.
  • The Fifth Edition expands the Press and Magazine sections to include a generous sampling of contemporary essays and articles on such topics as abortion, AIDS, censorship, "politically correct" speech codes, racism, feminism, the canon controversy, and multiculturalism.
  • The popular Advertising section, a proven tool for teaching rhetorical and argumentative strategies, now includes many new advertisements and essays providing in-depth discussion of familiar ads and related campaigns.
  • Of special interest is a large cluster of short selections on the obscenity controversy surrounding the rap group "2 Live Crew" designed to stimulate classroom discussion and encourage students to develop argumentative essays more effectively.

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