Journals Higher Education

$34.00

Paperback

Published: 01 August 2008

328 Pages | 109 Tables, black & white, 1 Figures

9.2 x 6.1 inches

ISBN: 9780719077197


Bookseller Code (06)

Cover

Political marketing and British political parties (2nd Edition)

Revised Edition

Jennifer Lees-Marshment

Published by Manchester University Press

  • The classic, key text in political marketing, now updated to include analysis of the 2001 and 2005 elections; reflection on and criticism of the 'Lees-Marshment model' and problems with political marketing in practice Raises many issues for discussion, such as the rise of the political consumer, the end of ideology, how political parties have transformed, how to mange change in political parties and whether the public can decide all policy issues, political marketing and democracy Considers political marketing in government, for example how to communicate delivery and the problem of whether war can be subject to public opinion Examines political marketing in opposition: where Hague and Iain Duncan-Smith went wrong; the limits of trying to just sell politics, the ineffectiveness of the marketing techniques used in 2005 Includes interviews with Iain Duncan-Smith and Will Harris, the Director of Marketing under Michael Howard
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Social Sciences > Politics