Journals Higher Education

$30.00

Paperback

Published: 26 May 2005

256 Pages

9.2 x 6.1 inches

ISBN: 9780719068713


Bookseller Code (06)

Cover

Political marketing

A comparative perspective

Darren G. Lilleker and Jennifer Lees-Marshment

Published by Manchester University Press

  • Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win New Labour power in the UK in 1997
  • Considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government
  • Shows how political marketing has spread to the new democracies of Brazil and Peru, the PR-elected governments of Europe including Germany and Austria, and the new devolved systems in Northern Ireland and Scotland
  • Discusses how Sinn Fein have used a sales-oriented approach to win support for their ideals
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Social Sciences > Politics