Foreword
Preface
Acknowledgments

Chapter One: Face-to-Face Communication
Introduction
Why We Should Care
Patient Satisfaction Surveys
Communication Training Programs
Physician Communications Concerns: What Physicians Fear
What do Patients Want? What do Physicians Want?
Shared Silence - Embrace the Pause
Specific Goals of Communicating with Patients
Learning from Other Communication Training
Learning from Other Professions
The Words We Use
Non-Verbal Communication: Our Body Language
Teaching Communication Skills to Our Trainees: Residents and Students
Further Reading
References

Chapter Two: Digital Communication
Introduction
Social Media
Social Media and Mainstream Medical Media
An Expanding or Contracting Universe?
The Twitter World of Medicine
Physician to Patient Digital Communication
Risks of Social Media
Social Media and Medical Conferences
Physicians Reviews and Ratings on Social Media
Physician Social Networking Websites
Advice for Using Social Media
Electronic Medical Records
Email: Management, Etiquette and Professional Guidelines
Legal Issues
Time Management
Etiquette and Workflow
Common Questions
Exchanging Emails with Patients
Electronic Patient Portals and E-visits
A.M.A. Guidelines for Electronic Communications with Patients
Further Reading
References

Chapter Three: Public Speaking and Presentations
Introduction
Analyze your Communication Style
How to Assess Your Public Speaking
Improve Your Voice (Your Instrument)
Four Common Mistakes in Presentations
Know Your Mission, Audience, Content and Yourself
Slide Presentations: PowerPoint and Others
Informal Audiences: Patients and the Public
Don't be Afraid to Ask the Audience Questions
Video Camera Skills
Further Reading
References

Chapter Four: Traditional Media
Introduction
Traditional Media: The Impact on Patients and Physicians
Should you Talk to the Press?
Getting a Call from a Journalist
Caution when Talking to the Media
Television or Skype Interview (What to Wear and How to Say What you Want to Say)
Radio Interview
Press Conference - How to Handle a Room Full of Reporters
Writing your Own Articles
Writing an Op-Ed article
Becoming a Source
Chasm of Mistrust in Medical Journalism
Further Reading
Resources for Writers
References