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432 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190623784


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Ebook


Bookseller Code (06)

Pharmaceutical Economics and Policy

Perspectives, Promises, and Problems

Third Edition

Stuart O. Schweitzer and Z. John Lu

  • Utilizes the analytical framework of industrial economics to enhance understanding of the structure, conduct and performance of the pharmaceutical industry, including both the branded and generic manufacturers.
  • Investigates both the demand and supply side drivers of pharmaceuticals in the US and globally, with a heightened focus on large, emerging economies on the global market
  • Examines the changing landscape of drug innovation, regulatory approval, pricing and access, marketing, and competition among branded products, generics and biosimilar drugs
  • Provides analytical tools to assess public policies and private initiatives directed at the industry.
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