Journals Higher Education



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Published: 05 June 2014

320 Pages


ISBN: 9780199791200

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Greening the Red, White, and Blue

The Bomb, Big Business, and Consumer Resistance in Postwar America

Thomas Jundt

  • Uncovers the significant origins of environmentalism as a moral and intellectual reaction against the growing power of corporate capitalism.
  • Shows how, during the postwar era's anti-communist crusades, environmentalism provided a relatively safe space from which to critique government and corporate culture.
  • Narrates how environmentally minded green consumers constructed a separate "green economy" and a distinct subculture, including organic foods, natural-fiber clothing, clean water, and alternative energy.