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Published: 22 March 2012

496 Pages


ISBN: 9780199593583

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This text is published by OUP Higher Education Division

Chapter 1 Online Resource Centre

Operations Management

Peter Jones and Peter Robinson

  • Packed full of cases and examples which introductory students can relate to, from companies such as Ikea, Domino's, EasyJet, and Ticketmaster, thereby engaging those with little or no experience or knowledge of operations management, and emphasising its importance in the everyday world.
  • Shows students first-hand how real world managers approach various aspects of their operations, through the innovative presentation of running video case material.
  • Encourages students to fully understand the relevance of operations in their future careers by introducing the unique structure of managing operations before moving on to operations design, thereby mirroring more closely what the average graduate will encounter.
  • Encourages student engagement and solid understanding of the subject through an integrated media package which includes running case material, animated diagrams, and voiced-over quantitative models linked via QR codes in the text.

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