Journals Higher Education
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Published: 21 May 2019

336 Pages

9.2 x 6.1 inches

ISBN: 9780198738893

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Bookseller Code (06)

Opening Strategy

Professional Strategists and Practice Change, 1960 to Today

Richard Whittington

  • Provides unique insights into strategic practices of leading corporations and strategists through interview material
  • Takes a practice theoretic view on strategy
  • Provides historical and social context for strategy techniques
  • Explores current strategy and business practices to provide up-to-date insights for researchers and practitioners

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