Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 28 March 2019

336 Pages


ISBN: 9780198738893

Also Available As:


Also Available In:

Bookseller Code (AJ)

Opening Strategy

Professional Strategists and Practice Change, 1960 to Today

Richard Whittington

  • Provides unique insights into strategic practices of leading corporations and strategists through interview material
  • Takes a practice theoretic view on strategy
  • Provides historical and social context for strategy techniques
  • Explores current strategy and business practices to provide up-to-date insights for researchers and practitioners

Also of Interest