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272 Pages | 1 black & white illustration, 8 graphs, 1 chart

7.8 x 5.0 inches

ISBN: 9781526140555

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Bookseller Code (01)

Nudge, nudge, think, think

Experimenting with ways to change citizen behaviour, second edition

First Edition

Peter John, Sarah Cotterill, Alice Moseley, Liz Richardson, Graham Smith, Gerry Stoker, and Corinne Wales

Published by Manchester University Press

  • Offers an accessible introduction to 'nudge' and 'think' strategies in behavioural economics and public policy
  • Provides detailed experimental data to demonstrate the effectiveness of nudge and think strategies
  • Includes a new prologue by Cass Sunstein, author of Nudge: Improving Decisions About Health, Wealth and Happiness (2008)
  • Includes a new epilogue by Peter John, reflecting on the book and introducing his radical version of nudge, 'nudge plus', involving increased feedback and more engagement with citizens

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