Journals Higher Education



Published: 09 February 2017

264 Pages


ISBN: 9780190622053

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Bookseller Code (AJ)

Norms in the Wild

How to Diagnose, Measure, and Change Social Norms

Cristina Bicchieri

  • Presents evidence based assessment tools for assessing and intervening on various social behaviors
  • Illustrates the role of mass media and autonomous "first movers" as the forefront of wide-scale behavioral change
  • Provides dichotomous models for assessing normative behaviors
  • Explains why well-tested interventions sometimes fail to change behavior

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