Journals Higher Education



Published: 29 December 2016

264 Pages

5-1/2 x 8-1/4 inches

ISBN: 9780190622046

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Bookseller Code (06)

Norms in the Wild

How to Diagnose, Measure, and Change Social Norms

Cristina Bicchieri

  • Presents evidence based assessment tools for assessing and intervening on various social behaviors
  • Illustrates the role of mass media and autonomous "first movers" as the forefront of wide-scale behavioral change
  • Provides dichotomous models for assessing normative behaviors
  • Explains why well-tested interventions sometimes fail to change behavior

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