Close

https://global.oup.com/academic/covers/pop-up/9780198745754

Navigating the New Retail Landscape

A Guide for Business Leaders

Alan Treadgold and Jonathan Reynolds

Describes the new landscape of retailing globally
Extensive number of global case studies and examples offer clear learnings for readers
Provides guidance on the skills and capabilities needed by retail enterprises and their leaders to achieve success

Navigating the New Retail Landscape

A Guide for Business Leaders

Alan Treadgold and Jonathan Reynolds

Description

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing.

The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper.

The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises.

Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

Navigating the New Retail Landscape

A Guide for Business Leaders

Alan Treadgold and Jonathan Reynolds

1:Introduction
2:The New Landscape for Customer Engagement
3:The Transformational Role of Technology
4:The Changing Physical Landscape of Retailing
5:New Dimensions in Retail Industry Internationalisation
6:The Emergence of New Business Models
7:Summary of Part 1
8:Reimagining the Retail Store
9:Delivering the Omni-Channel Experience
10:The New Needs of the Retail Enterprise
11:The New Needs of Retail Business Leaders
12:Conclusion: Future Challenges and Opportunities

Navigating the New Retail Landscape

A Guide for Business Leaders

Alan Treadgold and Jonathan Reynolds

Author Information

Alan Treadgold, Independent retail sector consultant, and Jonathan Reynolds, Academic Director, Oxford Institute of Retail Management and Deputy Dean, Said Business School, University of Oxford

Dr Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail, supplier, property, and other enterprises globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 20 years in senior roles with management consulting and marketing and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has lived and worked in many countries around the World. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School. He frequently presents at conferences globally on the nature of change in the retail industry.

Professor Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship. He is also Associate Director of the Consumer Data Research Centre, an ESRC Data Investment. Jonathan's own teaching and research has focused primarily on the retail sector for the past 30 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce and omnichannel retailing, innovation and entrepreneurship in retailing, and retail productivity and skills. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.

Navigating the New Retail Landscape

A Guide for Business Leaders

Alan Treadgold and Jonathan Reynolds

From Our Blog

Tearing the heart out of Valentine's Day?

Valentine's Day each year brings with it accusations of shameless appropriatation of sacred rituals by retailers.But of course, there is nothing new in the commercialisation of rituals and traditions. Following enforcement of Confucianism in the Ming and Qing dynasties of China, the nuo exorcism ritual was re-created as an often expensive personal experience performed by nuo Masters for a group of households.

Posted on February 13, 2017

Read the blog post

BHS is back

wrote recently of the demise of department store retailer BHS as a high street presence in the UK. It is a moot point whether some of the pains that ultimately led to the demise of the business were self-inflicted. But what cannot be doubted is that the disappearance of BHS from high streets and shopping centres is a very salutary example f the huge structural shifts which are reshaping the retail industry today.

Posted on November 7, 2016

Read the blog post

Brexit wrecks it? Prospects for post-EU retailing

The UK's retail sector is going to be a particularly sensitive indicator of the effects of the Brexit referendum decision. Retailers, whether they are store-based, online or both, are intermediaries at the end of the value chain - and as such are very close to both consumers and suppliers - so they'll be at the receiving end of Brexit effects in other sectors ranging from agriculture to car production to financial services.

Posted on October 30, 2016

Read the blog post

UK food retailing and the challenge of the 'new retail'

And yet on exactly the same day that ASDA was confirming just how bad its sales position is, Amazon announced that it would open in early 2017 another fulfilment centre ' its thirteenth ' in the UK. Part'but only part'of the reason why Amazon needs more capacity is due to the initial success of its Amazon Fresh food delivery business which launched in the UK in July 2016.

Posted on August 29, 2016

Read the blog post

From 'conforming stores' to digital first: the changing world of retail

I was in a taxi in Hong Kong several years ago, stuck in traffic in the pouring rain. I said to my Hong Kong-based colleague how notable it seemed that all the apartment buildings looked exactly the same. 'Cheaper that way isn't it?' was his response, 'Just design one then put up 50. Obvious really.'

Posted on July 27, 2016

Read the blog post

The case of BHS and change on the UK High Street

BHS is, or perhaps that should read was, a familiar presence to shoppers across the UK, with over 160 stores in high streets and shopping centres. The general merchandise retailer combining clothing and home products had traded for nearly 90 years before it was placed into administration in April 2016.

Posted on July 1, 2016

Read the blog post