Journals Higher Education

£37.49

Paperback

Published: 06 March 2003

232 Pages | numerous figures

234x156mm

ISBN: 9780199258185


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Bookseller Code (AJ)

Multinationals as Flagship Firms

Regional Business Networks

Alan M. Rugman and Joseph R. D'Cruz

  • Proposes a conceptual framework for understanding the network of relationships that exists around multinational firms
  • Supported by case-study evidence from several sectors, e.g. telecoms, autos, chemicals, and retailing
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