Journals Higher Education

£112.50

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Published: 18 May 2000

232 Pages | 35 black and white figures

234x156mm

ISBN: 9780198295624


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Multinationals as Flagship Firms

Regional Business Networks

Alan Rugman and Joseph R. D'Cruz

  • Proposes a conceptual framework for understanding the network of relationships that exists around multinational firms
  • Supported by case-study evidence from several sectors–e.g. telecoms, autos, chemicals, and retailing
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