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Published: 31 October 2013

262 Pages


ISBN: 9780199687077

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Bookseller Code (AJ)

Multinational Firms in China

Entry Strategies, Competition, and Firm Performance

Sea-Jin Chang

  • Combination of rigorous empirical studies with case studies on five industries - consumer products, beer, telecom, automobile, and steel
  • Detailed description of how strong multinational firms and local firms emerge in China
  • Multi-disciplinary appeal across International Business, China, Strategy

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