Journals Higher Education
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£35.99

Paperback

Published: 05 March 2015

262 Pages

234x156mm

ISBN: 9780198743231


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Bookseller Code (AJ)

Multinational Firms in China

Entry Strategies, Competition, and Firm Performance

Sea-Jin Chang

  • Combination of rigorous empirical studies with case studies on five industries - consumer products, beer, telecom, automobile, and steel
  • Detailed description of how strong multinational firms and local firms emerge in China
  • Multi-disciplinary appeal across International Business, China, Strategy

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