Outstanding Professional/Scholarly Title in Psychology, 1995--Professional/Scholarly Division of the Association of American Publishers. Co-winner 1996 William James Award--Divison 1, American Psychological Association

"Rubin writes clearly and has organized a mass of material, presenting it both minutely and conceptually. Cognitive psychologists and those who work in relevant specialized areas will find the book of interest..." -- A Journal of Reviews and Commentary in Mental Health

"This is a challenging, interdisciplinary book that promises to have a ripple effect far beyond its home discipline of cognitive psychology....It has enormous implications for the more than one hundred oral traditions that have received specialist treatment over the past few decades, as well as for literary studies, folklore, and anthropology more generally. Dr. Rubin has brought cognitive psychology into a wholly unprecedented dialogue with studies in oral tradition. The result is a truly new perspective on memory and the processes of oral tradition that reinterprets the work of Milman Perry, Albert Lord, and others in an extremely productive way. Not only does Rubin make the psychological view understandable for the layperson, but he manages to reprise the Parry-Lord research in just as clear and up-to-date a manner." --John Miles Foley, William H. Byler Distinguished Professor of English and Classical Studies, University of Missouri

"This is a great book. Not just 'important' or 'fascinating' but great; a very Parthenon of a book."--Roger Brown, John Lindsley Professor of Psychology in Memory of William James, Harvard University

"Filled with fascinating and important insights about how memory really works in the field....This work dramatically enhanced my understanding of 'knowledge in the world'." --Donald A. Norman, Apple Computer, Inc., and University of California, San Diego (Emeritus)

"The beauty of interdisciplinary scholarship is the possibility of novel contributions that enrich both fields. Rubin's merger of cognitive psychology and oral history clarifies and advances knowledge in both areas. . .stands on its own while inviting continued examination of other oral transmissions such as humor and urban legends." --Choice