Part 1 Getting Ready: The Media
1. Defining the Media
2. Media Studies
3. What Do the Media Do to Us? Media and Society
4. What's in a Name? Language and the Social Construction of Reality
5. Mediation and Representation
6. Texts, Meanings and Audiences
7. New Media and Technological Development
Part 2 Pictures: Semiotic Analysis
8. Semiology
9. Reading Images and Advertisements
10. Model Essay: Semiotic Analysis of an Advertisement
Part 3 Making Sense: Discourse, Ideology and Hegemony
11. Discourse and Ideology
12. Dominant Ideology and Hegemony
13. Culture Jamming and Counter-hegemony
Part 4 Stories: Approaches for Narrative Analysis
14. Genres, Codes and Conventions
15. The Language of Film: American Beauty
16. Narrative Structure and Binary Oppositions
17. Digital Television and Interactive Narratives
18. Documentary and Reality TV
19. Why Stories?
Part 5 Media and Identity: Representation, Impact and Influence
20. Feminism, Post-feminism and Ideology of Femininity
21. Ideologies and Discourses of Masculinity
22. Ethnicity, Ideology and the Media
23. Stars and Celebrities
Part 6: But They Keep Moving the Posts: Postmodern and Global Perspectives
24. Postmodernism
25. Globalisation