Journals Higher Education



Published: 27 January 2015

280 Pages | 25 colour and 14 b/w illustrations

9.2 x 6.1 inches

ISBN: 9780198725091

Also Available As:


Also Available In:

Bookseller Code (06)

Companion website

Mathematical Underpinnings of Analytics

Theory and Applications

Peter Grindrod

  • Wide range of technical topics
  • Realistic commercial illustrations and examples
  • Strong focus of human behaviour
  • Emphasis on social media and peer-to-peer communications, digital media, and marketing
  • Mix of theory, applications, and commentary and advice based on hard won experience
  • First book to explain the subject from a mathematical standpoint

Also of Interest