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Published: 27 November 2014

276 Pages | 25 colour and 14 b/w illustrations


ISBN: 9780198725091

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Mathematical Underpinnings of Analytics

Theory and Applications

Peter Grindrod

  • Emphasis on analytics for customer-facing industries
  • Wide range of technical topics
  • Realistic commercial illustrations and examples
  • Strong focus of human behaviour
  • Highlights social media and peer-to-peer communications, digital media, and marketing
  • Mix of theory, applications, and commentary and advice based on hard won experience
  • First book to explain the subject from a mathematical standpoint

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