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Published: 15 January 2020

448 Pages

7-1/2 x 9-1/4 inches

ISBN: 9780190942779

Also Available As:


Bookseller Code (04)

Mass Communication Theory

Foundations, Ferment, and Future

Eighth Edition

Stanley J. Baran and Dennis K. Davis

  • Featuring vivid examples and graphics, this market-leading textbook offers the most comprehensive and authoritative introduction to mass communication theory available
  • Traces the emergence of three trends in media theory: mass society/propaganda, social/behavioral, and critical/cultural

New to this Edition:

  • A revised definition of mass communication that incorporates new large-scale social media
  • New discussions of meaning making, framing, and deep mediatization; Big Data; intersectionality in critical research and theory; the obsolescence of the First Amendment; hate speech and propaganda; challenged norms of journalism in the Trump era; and declining respect for journalism
  • New material on the Selective Exposure Self and Affect-Management (SESAM) Model
  • New coverage of social media, including discussions of social network sites and selective processes, parental mediation, problematic use and addiction, and Facebook depression
  • Discussions of media and rape culture; selective perception of African Americans and crime and police shootings; Gamergate and "the manosphere"; and much more