Journals Higher Education



Published: 15 July 2020

198 Pages

5 1/2 x 8 1/4 inches

ISBN: 9780190062170

Also Available As:


Bookseller Code (06)

Mass Appeal

Communicating Policy Ideas in Multiple Media

Justin Gest

  • A concise resource for how to transform policy ideas and expertise into effective and persuasive public campaigns
  • Includes specially commissioned advice from practitioners, and examples to illustrate good policy communication
  • Lays out how to use different media to communicate policy ideas: executive summaries, press releases, op-eds and blogs, briefings, broadcast appearances, and social media

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