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£30.99

Paperback

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Published: 18 July 2019

704 Pages

ISBN: 9780190740436


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Marketing Tourism in South Africa

Sixth Edition

Richard George

  • Graphs, tables and figures show the latest industry trends and statistics. While the student gains a general grounding in marketing theory, they are also equipped to apply this knowledge specifically to the tourism industry
  • End-of-chapter case studies which delve into topical tourism issues covered in the accompanying chapter allow students to grasp the practical applications of the theory as it applies to the particular selected organisation
  • Example boxes facilitate further practical application of the chapter theory to provide real-life current practice
  • Logos and photos of key organisations and role players, as well as lists of website links, ensure students know who they will be interacting with in the work place. This familiarises the student with the landscape of the local tourism industry
  • Discussion questions at the end of each chapter stimulate further debate for tutorial exercises and follow-up activities

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