Journals Higher Education



Published: 27 January 2013

656 Pages

9.8 x 8.0 inches

ISBN: 9780195573558

Bookseller Code (06)

Marketing: Theory, Evidence, Practice

Byron Sharp

  • Accompanied by an enriched obook version of the text to provide a blended print and digital resource.
  • Supported by a suite of supplementary resources for educators and students.
  • Provides a thorough analysis of contemporary marketing for the future professional.
  • Written by a combination of marketing academics and marketing scientists who engage with industry.
  • Provides numerous real world examples of marketing in the Australasian region and internationally.
  • Features a diverse range of organisations, goods and services.
  • Each chapter is supported by an extended end of chapter case study.
  • Written to help students understand and solve complex marketing problems.

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