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This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 01 May 2011

288 Pages

ISBN: 9780195994896

Bookseller Code (06)

Marketing Success Stories

Seventh Edition

M. Cant and R. Machado

Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

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