Journals Higher Education



Published: 07 April 2012

304 Pages | Illustrations, tables and figures

9.2 x 6.1 inches

ISBN: 9780199566495

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Bookseller Code (06)

Marketing Semiotics

Signs, Strategies, and Brand Value

Laura R. Oswald

  • Clear explanation of complex concepts, definitions, and methodologies
  • Concepts applied to business case studies of international companies
  • Provides key bibliography of academic literature in the fields of semiotics, marketing, and brand strategy

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