Journals Higher Education

£71.00

Hardback

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Published: 16 February 2012

234 Pages | Illustrations, tables and figures

234x156mm

ISBN: 9780199566495


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Marketing Semiotics

Signs, Strategies, and Brand Value

Laura R. Oswald

  • Clear explanation of complex concepts, definitions, and methodologies
  • Concepts applied to business case studies of international companies
  • Provides key bibliography of academic literature in the fields of semiotics, marketing, and brand strategy
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