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Published: 01 June 2009

520 Pages | 80 b/w line drawings & 32 b/w half-tone illus.

ISBN: 9780199236152

Bookseller Code (06)

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Marketing Management for Nonprofit Organizations

Third Edition

Adrian Sargeant

  • Written from a UK/European perspective with an abundance of examples throughout, engaging students and encouraging them to assimilate new concepts based in a real world context
  • Covers the impact of the corporate responsibility agenda on nonprofit marketing, ensuring students are up to date with developments in the field
  • Incorporates topics such as social entrepreneurship, to present a holistic view of the subject

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