Journals Higher Education

£50.99

Paperback

Published: 08 January 2009

520 Pages | 80 black and white line drawings and 32 black and white half-tone illustrations

246x189mm

ISBN: 9780199236152


Request Inspection Copy


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Chapter 1 Online Resource Centre

Marketing Management for Nonprofit Organizations

Third Edition

Adrian Sargeant

  • Written from a UK/European perspective with an abundance of examples throughout, engaging students and encouraging them to assimilate new concepts based in a real world context
  • Covers the impact of the corporate responsibility agenda on nonprofit marketing, ensuring students are up to date with developments in the field
  • Incorporates topics such as social entrepreneurship, to present a holistic view of the subject

New to this Edition:

  • New chapter on social entrepreneurship
  • New cases of approximately 500 words in part 1 chapters, examples of which include UNICEF and the NSPCC
  • New online resource centre comprising resources such as quizzes and practitioner insights for students and PowerPoint slides and case studies for lecturers
Share:

Also of Interest