Journals Higher Education



Published: 01 July 2014

215 Pages

6 x 9 inches

ISBN: 9780190615444

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Bookseller Code (04)

Marketing for Nonprofit Organizations

Insights and Innovations

Stacy Landreth Grau

  • insight sidebars detail research-based strategies and advice
  • innovation sidebars present practice-based case studies and tips
  • social media marketing for nonprofits
  • branding tools
  • vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter

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