Journals Higher Education
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$39.95

Paperback

Published: 01 January 2021

240 Pages

6 1/8 x 9 1/4 inches

ISBN: 9780190090807


Also Available As:

Ebook


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Bookseller Code (04)

Marketing for Nonprofit Organizations

Insights and Innovations

Second Edition

Stacy Landreth Grau

  • Insight sidebars detail research-based strategies and advice
  • Innovation sidebars present practice-based case studies and tips
  • Social media marketing and branding tools for nonprofits
  • Vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter

New to this Edition:

  • In-depth discussions about innovative developments, including design thinking, social enterprises, collective impact, and more
  • New vignettes within chapters and updated examples to highlight new research
  • Updated information on nonprofits and social media

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