Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 04 January 2021

288 Pages | 12 Illustrations

9.2 x 6.1 inches

ISBN: 9780198847588

Also Available As:


Also Available In:

Bookseller Code (06)

Marketing English Books, 1476-1550

How Printers Changed Reading

Alexandra da Costa

Oxford Studies in Medieval Literature and Culture

  • The first book length study of the marketing of early English printed books in the first seventy-five years of print
  • Focuses on several kinds of text that are understudied: forbidden books, printed news, contemporary travel accounts, and household guides
  • Challenges existing narratives and helps the reader to see the cultural importance of printers through the accretive decisions they made
  • Establishes the importance of the early sixteenth-century in the development of early modern reading habits