Journals Higher Education



Published: 22 March 2012

304 Pages | 9 b/w line

6-1/8 x 9-1/4 inches

ISBN: 9780195394078

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Bookseller Code (06)

Marketing Death

Culture and the Making of a Life Insurance Market in China

Cheris Shun-ching Chan

  • The first book documenting and examining the creation of a life insurance market in an Asian society
  • Draws on hundreds of interviews and rich ethnographic data

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