Marketing Communication
New Approaches, Technologies, and Styles
Edited by Allan J. Kimmel
Author Information
Edited by Allan J. Kimmel, Professor of Marketing, ESCP-EAP, European School of Management, Paris
Contributors:
Eric Arnould, E. J. Faulkner Professor of Agribusiness and Marketing and Interim Director of Agribusiness Programs in the College of Business Administration at the University of Nebraska, Lincoln
Janet Borgerson, Lecturer in the University of Exeter School of Business and Economics
Douglas Brownlie, Professor of Marketing at the University of Stirling
Lars Thøger Christensen, Professor of Marketing Communications, The University of Southern Denmark, Odense
Terry Daugherty, Assistant Professor in the Department of Advertising at the University of Texas at Austin
Matthew S. Eastin, Assistant Professor, the School of Communication, Ohio State University
Martin Evans, Cardiff Business School
Chris Fill, Principal Lecturer in Marketing and Strategic Management, University of Portsmouth
A. Fuat Firat, Visiting Professor of Marketing at the University of Southern Denmark, Odense
James Fitchett, Senior Lecturer in Marketing, Nottingham University Business School
Eamonn Galvin, Marketing Consultant to General Electric, Diageo, Aer Lingus, Ericsson and Microsoft
Tom Gruen, Associate Professor of Marketing and e-Commerce, the University of Colorado, Colorado Springs
H. David Hennessey, Professor of Marketing, Babson College
Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management, Paris
Maurice Lévy, Chairman & Chief Executive Officer of the Publicis Groupe
Tina M. Lowrey, Associate Professor of Marketing at the University of Texas, San Antonio
John A. McCarty, School of Business, The College of New Jersey in Ewing, New Jersey
Albert M. Muñiz, Jr., Assistant Professor of Marketing, DePaul University
John O´Connor, Director , HotOrigin, Dublin
Dan O'Donoghue, Head of Strategic Planning, Publicis Worldwide
Thomas C. O'Guinn, Professor of Advertising and Business Administration and Professor of Sociology, University of Illinois
Michael A. J. Saren, Professor of Marketing, Leicester University Management Centre
Jonathan Schroeder, Chair of Marketing, University of Exeter School of Business and Economics, and Visiting Professor in Marketing Semiotics, Bocconi University in Milan
L. J. Shrum, Associate Professor of Marketing, University of Texas, San Antonio
George Silverman, President, Market Navigation, Inc.
Elisabeth Tissier-Desbordes, Professor of Marketing at ESCP-EAP, Paris
