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Published: 19 January 2006

320 Pages | 8 figures, 9 tables

ISBN: 9780199276950

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Bookseller Code (06)

Marketing Communication

New Approaches, Technologies, and Styles

Edited by Allan J. Kimmel

  • Cutting edge perspectives from both academics and practitioners
  • Presents an up-to-date overview and analysis of developments in all areas of marketing communication
  • Looks at the changes to communication and consumer responses brought about by new technologies
  • Strong international group of contributors

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