Journals Higher Education



19 January 2006

320 Pages | 8 figures, 9 tables

ISBN: 9780199276943

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Bookseller Code (06)

Marketing Communication

New Approaches, Technologies, and Styles

Edited by Allan J. Kimmel

This book provides an in-depth focus on new and emerging developments in marketing communications, including advertising, public relations and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication techniques of the 21st Century.


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