Journals Higher Education



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Published: 02 August 2012

576 Pages

ISBN: 9780198077091

Bookseller Code (06)

Marketing Channels

Edited by Dinesh Kumar

  • Includes unique chapters on wholesalers, retail, and rural distribution.
  • Focuses on the distinctive features of Indian distribution channels, with international orientation and research.
  • Analyses more than 30 diverse and real-life case studies, such as luxury brands in India, Project Shakti, HomeShop18, and Dabbawallas.
  • Gives a holistic view from the design to management of marketing channels.
  • Covers the latest developments in SCM.
  • Includes 16 colour plates.

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