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Published: 25 February 2021 (Estimated)

160 Pages | 22 black and white images

174x111mm

ISBN: 9780198827337


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Marketing: A Very Short Introduction

Kenneth Le Meunier-FitzHugh

Very Short Introductions

  • Provides a general overview of the function and importance of marketing to modern organisations
  • Considers the challenges facing marketing efforts in increasingly global markets
  • Looks forward to the future of marketing practices, including the impact of AI on marketing pratice
  • Part of the Very Short Introductions series - over ten million copies sold worldwide

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