Journals Higher Education



Published: 01 January 2016

512 Pages | 4 x 1 (every second double page spread colour) Photos and diagrams.

11.0 x 8.3 inches

ISBN: 9780199079926

Bookseller Code (06)

Marketing 5e

Fifth Edition

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, and Prof. Nic Terblanche

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues.
  • End-of-chapter questions to test the content covered in each chapter.
  • Website links where students can gather more information on a specific topic or example discussed.
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are.
  • Broad coverage of topics.

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