Journals Higher Education
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£26.99

Paperback

This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 06 August 2015

512 Pages | 4 x 1 (every second double page spread colour) Photos and diagrams.

280x210mm

ISBN: 9780199079926


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Marketing 5e

Fifth Edition

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, and Prof. Nic Terblanche

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues.
  • End-of-chapter questions to test the content covered in each chapter.
  • Website links where students can gather more information on a specific topic or example discussed.
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are.
  • Broad coverage of topics.

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