Journals Higher Education



22 July 2012

656 Pages | 129 line diagrams; 73 photos

ISBN: 9780198075943

Bookseller Code (06)

Managing Retail

Second Edition

Piyush Kumar Sinha and Dwarika Prasad Uniyal

  • New chapter on Retail Marketing
  • New case studies
  • Updated data
  • New sections such as rural marketing, foreign direct investment in retail, retail inventory management, negotiations in retail, and impact of pricing strategy on formats